Qualification : Any Graduation, MBA – Marketing
Experience: 4-8 Years;
Job Description :
- Strategic Programs – Develop and execute unique marketing programs to drive awareness & salience globally
- Strategy & Research – Work on directing marketing strategy through research and develop hypothesis for marketing driven value creation for the business
- Measure Impact — Use state-of-the-art tools and methodologies to evangelise ROI tracking and measurement for marketing initiatives across the team
- Digital Marketing – Use the tech levers to create buzz using digital marketing channels & tactics to generate brand awareness and lead generation, primarily through content marketing. Create social media strategies and execute them end-to-end to deliver business results.
- Content Marketing – Work on unique / innovative content formats to deliver work-class editorial calendar around the top strategic messages.
Desired: 4- 8 years of marketing experience, with an understanding of B2B marketing, preferably for a technology company
- Knowledge of the IT & Software Industry is preferred.
- Generate leads using unique & Relevant marketing campaigns.
- Strong communications and interpersonal skills – able to collaborate with multiple stakeholders independently
- Strong content writing and strategizing skills
- Comprehensive understanding of SEO, SEM, Advanced Google Analytics, CRM systems, Programmatic Advertising and Market Intelligence tools
- Create content & graphics for internal & external communications.
- Up to date with the latest marketing tools and software would be an important advantage
- Excellent written and verbal skills required, with the ability to tailor content to different audiences as well as an ability to edit content written by others for message and clarity
- Ability to participate in the efforts of internal and external teams in order to create content and execute marketing programs
- Experience of working in a highly matrix structure
- Agile, proactive, and able to go above & beyond the call of duty
Skills and Experience
Marketing , Digital Marketing , Customer acquisition, Advertisement , Social Media Marketing, Content Creation, Marketing & Communication.